Mobile Game Microcopy
and Story Narrative
Team: Asteri.io (Shreveport, LA)
Date: April 2018 - Dec 2019
Role: UX Writer / Narrative Designer
Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team
Tools Used: Adobe Photoshop, Office Suite, Google Suite, Unity
Asteri develops games based on user feedback, even in preproduction stages. Everything from the environments, to art design, to game mechanics was determined based on user feedback and data. Since users were so in-tuned with the design, it was important that any tutorials or in-game microcopy be aligned with the design and not cause friction or user drop off.
The Gobsmax Galaxy Game was created from the IP of Gobsmax, a popular children's toy. The toys, smashable characters, came with names and team designations but beyond that, there was no story to accompany those characters. I was tasked with creating the backstory and origins that would be the driving force behind the game's story.
Scroll through the images below to view delivered tutorial popups, UI screens, and story narrative elements.
Average players per day during game beta testing phase
Higher rentention rate than comparable games on day 7
Downloads from Google Play Store