Portfolio - Meg Long: Content Design

Portfolio Projects
Check them out below!
eLearning Course Design &
App Microcopy
My full-time position for the last year has been as a Content Designer for various online learning platforms. I grew from assisting editors and project managers to leading a small content team of digital curriculum designers. I've utilized multiple Learning Management Systems, creating digital content in editors as well as in HTML/CSS code. I've also been involved with an in-house LMS app currently in development.
Team 1: Peterson's (Denver, CO)
Team 2: Amplifire (Boulder, CO)
Date: Oct 2019 - Present
Role: Lead Content Designer

Managed: Team of Digital Content Designers
Collaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end Developers
Challenge:
Design and manage user-focused online curriculum for multiple clients at a time, considering content structure and architecture, SME input, client priorities, instructional design principles, and LMS capabilities.
Create user-focused microcopy for app in development, including onboarding screens and UI elements
Manage created courses and iterate content to better fit user needs and client requests

Deliverables:
Course content architecture outlines for each curriculum
Course mapping of all interactive elements used in lessons
Online Content Style Guide for the company, as well as ensuring designers follow client-specific style guides
UI/UX microcopy for online learning app
Scroll through the images below to view delivered course architecture, style guides, and app screens.
Back to Portfolio
Next Project
Corporate Website Redesign
Monigle contracted me to assist with Vertex Pharmaceutical's corporate global site redesign. The redesign was to be modern and showcase a more conversational tone that focused on the company's scientific innovation and their dedication to improving patient's lives.
Team: Monigle (Denver, CO)
Date: March 2020 - Feb 2021
Role: Content Strategist

Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders
Challenge:
Total content analysis and restructuring the IA of a large pharmaceutical company's website
Conduct industry specific research to determine content placement and strategy
Ensure user flows across the site are intuitive and informative

Deliverables:
Robust content outline with over 75 individual pages of content mapped out
Sitemap with updated navigation options
User journey maps
Research presentations on industry standards
Expected Launch Date of Redesign: Feb 2021
Back to Portfolio
Next Project
Mobile Game Microcopy &
Story Narrative
Asteri.io was tasked with creating a mobile game based on Creata's popular toy IP, Gobsmax. I was the lead content designer for the game's development, creating the story narrative from the ground up as well as crafting all the in-app microcopy.
Team: Asteri.io (Shreveport, LA)
Date: April 2018 - Dec 2019
Role: UX Writer / Narrative Designer

Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team
Challenge:
Draft a story narrative based on a preexisting toy IP
Write in-app microcopy that is tailored to target game users (children aged 12 - 16 and various adult groups)
Ensure tutorial popups and UI element copy were clear and concise while still being fun and matching the game's tone and voice.

Deliverables:
Story Narrative documents along with World Bible (Content Guide for all characters, world elements, color combinations, powerups, etc.)
Full tutorial microcopy
Style Guide for game popups and instructions
UI microcopy for in-game menus and selection screens
Scroll through the images below to view delivered tutorial popups, UI screens, and story narrative elements.
Back to Portfolio
Contact Me

Home

Portfolio Projects

Check them out below!

eLearning Course Design &
App Microcopy

Team 1: Peterson's (Denver, CO)
Team 2: Amplifire (Boulder, CO)
Date: Oct 2019 - Present
Role: Lead Content Designer

Managed: Team of Digital Content Designers
Collaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end Developers

Corporate Website Redesign

Monigle contracted me to assist with Vertex Pharmaceutical's corporate global site redesign. The redesign was to be modern and showcase a more conversational tone that focused on the company's scientific innovation and their dedication to improving patient's lives.

Team: Monigle (Denver, CO)
Date: March 2020 - Feb 2021
Role: Content Strategist

Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders

Mobile Game Microcopy &
Story Narrative

Asteri.io was tasked with creating a mobile game based on Creata's popular toy IP, Gobsmax. I was the lead content designer for the game's development, creating the story narrative from the ground up as well as crafting all the in-app microcopy.

Team: Asteri.io (Shreveport, LA)
Date: April 2018 - Dec 2019
Role: UX Writer / Narrative Designer

Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team

Portfolio Projects

Check them out below!

eLearning Course Design &App Microcopy

Team 1: Peterson's (Denver, CO)Team 2: Amplifire (Boulder, CO)Date: Oct 2019 - PresentRole: Lead Content Designer Managed: Team of Digital Content DesignersCollaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end Developers

Corporate Website Redesign

Monigle contracted me to assist with Vertex Pharmaceutical's corporate global site redesign. The redesign was to be modern and showcase a more conversational tone that focused on the company's scientific innovation and their dedication to improving patient's lives.

Team: Monigle (Denver, CO)Date: March 2020 - Feb 2021Role: Content Strategist Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders

Mobile Game Microcopy &Story Narrative

Asteri.io was tasked with creating a mobile game based on Creata's popular toy IP, Gobsmax. I was the lead content designer for the game's development, creating the story narrative from the ground up as well as crafting all the in-app microcopy.

Team: Asteri.io (Shreveport, LA)Date: April 2018 - Dec 2019Role: UX Writer / Narrative Designer Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team

eLearning Course Design &
App Microcopy

Team 1: Peterson's (Denver, CO)
Team 2: Amplifire (Boulder, CO)
Date: Oct 2019 - Present
Role: Lead Content Designer

Managed: Team of Digital Content Designers
Collaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end Developers

Team: Monigle (Denver, CO)
Date: March 2020 - Feb 2021
Role: Content Strategist

Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders

Mobile Game Microcopy &
Story Narrative

Team: Asteri.io (Shreveport, LA)
Date: April 2018 - Dec 2019
Role: UX Writer / Narrative Designer

Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team