• Portfolio Projects

      Check them out below!

    • Freelance Content Design Work


      Since 2016, I have been contracted by various companies and clients to enhance digital content for their products or websites. I have been responsible for everything from content audits to site architecture to copywriting.

      Sample of Clients

      Google Logo
      Wells Fargo logo
      valmont events managament and marketing logo

      Team: Various

      Date: 2016 - Present

      Role: Content Design, Content Strategy, UX Writing, Copywriting

       

      Collaborated With: Various stakeholders from product teams to marketing directors.

       

      I often work closely with other content folks, UX writers, as well as project and design leads.

      Challenges:

      • Develop robust content strategy for online Help content
      • Create and write UX microcopy for commercial banking products
      • Edit and write copy / microcopy to improve UX standards as well as enhance branding across digital products

       

      Deliverables:

      • Content strategy maps with timelines and steps detailing content responsibilities and deadlines for project leads, writers, and QA
      • Word and Excel documents containing copy and UX messages coded for product developers
      • Documents containing revised and approved copy for entire website creation or redesign

    • eLearning Course Design and App Microcopy

       

      For much of 2019 and 2020, my full-time role was a Content Designer for various online learning platforms. I grew from assisting editors and project managers to leading a small content team of digital curriculum designers.

       

      I utilized multiple Learning Management Systems and created digital content in WYSIWYG editors as well as in HTML/CSS code. I was also involved with the development of an in-house LMS mobile app.

      Team 1: Peterson's (Denver, CO)

      Team 2: Amplifire (Boulder, CO)

      Date: Oct 2019 - Dec 2020

      Role: Lead Content Designer

       

      Managed: Team of Digital Content Designers

      Collaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end Developers

      Challenge:

      • Design and manage user-focused online curriculum for multiple clients at a time, considering content structure and architecture, SME input, client priorities, instructional design principles, and LMS capabilities.
      • Create user-focused microcopy for app in development, including onboarding screens and UI elements
      • Manage created courses and iterate content to better fit user needs and client requests

       

      Deliverables:

      • Course content architecture outlines for each curriculum
      • Course mapping of all interactive elements used in lessons
      • Online Content Style Guide for the company, as well as ensuring designers follow client-specific style guides
      • UI/UX microcopy for online learning app

      Scroll through the images below to view delivered course architecture, style guides, and app screens.

    • Corporate Website Redesign


      Monigle contracted me to assist with Vertex Pharmaceutical's corporate global site redesign. The redesign was to be modern and showcase a more conversational tone that focused on the company's scientific innovation and their dedication to improving patient's lives.

      Team: Monigle (Denver, CO)

      Date: March 2020 - Feb 2021

      Role: Content Strategist

       

      Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders

      Challenge:

      • Total content analysis and restructuring the IA of a large pharmaceutical company's website
      • Conduct industry specific research to determine content placement and strategy
      • Ensure user flows across the site are intuitive and informative

       

      Deliverables:

      • Robust content outline with over 75 individual pages of content mapped out
      • Sitemap with updated navigation options
      • User journey maps
      • Research presentations on industry standards

      Expected Launch Date of Redesign: June 2021

      Website redisgn coming soon

    • Mobile Game Microcopy and Story Narrative

       

      Asteri.io was tasked with creating a mobile game based on Creata's popular toy IP, Gobsmax. I was the lead content designer for the game's development, creating the story narrative from the ground up as well as crafting all the in-app microcopy.

      Team: Asteri.io (Shreveport, LA)

      Date: April 2018 - Dec 2019

      Role: UX Writer / Narrative Designer

       

      Collaborated With: Creative Director, Lead UX Designer, VP of Product Management, Game Development Team

      Challenge:

      • Draft a story narrative based on a preexisting toy IP
      • Write in-app microcopy that is tailored to target game users (children aged 12 - 16 and various adult groups)
      • Ensure tutorial popups and UI element copy were clear and concise while still being fun and matching the game's tone and voice.

       

      Deliverables:

      • Story Narrative documents along with World Bible (Content Guide for all characters, world elements, color combinations, powerups, etc.)
      • Full tutorial microcopy
      • Style Guide for game popups and instructions
      • UI microcopy for in-game menus and selection screens

      Scroll through the images below to view delivered tutorial popups, UI screens, and story narrative elements.

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