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      • Corporate Website Redesign

        Monigle contracted me to assist with Vertex Pharmaceutical's corporate global site redesign. The redesign was to be modern and showcase a more conversational tone that focused on the company's scientific innovation and their dedication to improving patient's lives.

        Team: Monigle (Denver, CO)

        Date: March 2020 - Feb 2021

        Role: Content Strategist

         

        Collaborated With: Senior UX/UI Designer, Digital Project Managers, Director of Verbal Expression, Client Lead Copywriter, Client Associate Director of Brand & Digital Communications, other client stakeholders

        Tools Used: InVision, Office Suite, Miro

        Challenges:

        • Content Architecture: Total content analysis and restructuring the IA of a large pharmaceutical company's website
        • Conduct industry specific research to determine content placement and strategy
        • Ensure user flows across the site are intuitive and informative

         

        Deliverables:

        • Robust content outline with over 75 individual pages of content mapped out
        • Sitemap with updated navigation options
        • User journey maps
        • Research presentations on industry standards
      • Content Architecture & Page Navigation:
        Design Challenge Workflow

        One of the biggest challenges with the site redesign was the content architecture of the navigation and the page content. The nav was inconsistent and information was often buried under sub-navigation tabs. There was also a large amount of content that was repeated under various nav sections which lead to a very confusing and repetitive user experience.

      • 1

        Background / Challenge

        Business Goals:

        • Streamline site content architecture for better UX
        • Focus on specific user journeys when crafting nav flows
        User Goals:
        • Make content easy to find and in one central location rather than scattered across multiple nav sections
        • Reduce flow so specific users find the necessary info they're seeking much faster
        2

        Approach / Solution

        • The first step I took was to condense the overall content architecture by reducing sub-navigation tabs and removing multiple instances of the repeated content pages
        • I conducted in-depth research to compare content architecture on other pharma company sites in order to determine industry-wide standards
        • Once the content was grouped and condensed based on subject, I crafted three user journeys based on the main user types who visit the site (job seekers, investors, doctors) as supplied by the client
        • Using those journeys, I created a new, updated content architecture for the main nav and subnav as well as updated sitemaps for the entire site.
        • Working closely with the lead designer, we developed a new menu style to better approach the new navigation
        3

        Data / Results

        • Client was very satisfied with overall sitemap and utilized my industry research for multiple other decisions
        • New nav fit seamlessly in redesign specs and was approved by client top level execs
        • The number of steps in user flows was greatly reduced, resulting in much less time for users to find needed info, which also should reflect better user bounce rates once site is launched
      •  

        Scroll through the images below to view delivered user journeys and a comparison of the current navigation and my accepted redesign.
        Expected Site Launch Date: Fall 2021

      • By the numbers:

        42 > 19

        Number of sub-navigation tabs
        before and after redesign

        Coming Soon

        More data will be available upon site launch

      • Corporate Content Work
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