Course Content Design& UX Writing
Team 1: Peterson's (Denver, CO)
Team 2: Amplifire (Boulder, CO)
Date: Oct 2019 - Dec 2020
Role: Lead Content Designer
Managed: Team of Digital Content Designers
Collaborated With: Editors and Subject-Matter Experts, Director of Content, Client Stakeholders, UX/UI Designer, Front-end DevelopersTools Used: Brightspace LMSHTML/CSS, InVision
One design challenge that Peterson's faced with a large client was a request to create individualized learning paths for each of their users. This client had over 5k users they wanted to enroll but the users, who were working full time concurrently, were often hesitant to participate due to time constraints and the considerable size of the course.
Much of the content was from a high school curriculum and could be considered a refresher course for many but completion rates were low due to users getting lost in the amount of content available.
The development team at Peterson's was tasked to create an in-house app for their e-learning platform by company execs. There wasn't a specific app dev team, rather those of us with particular skills were pulled over to assist with the apps design and development in addition to our other projects.As the only one on the team with UX writing experience, I took over the onboarding screens as the first part of the project uplift. The app would be used by a wide range of clients, including academic and military, and the language had to be inclusive for all learners that chose to use the mobile app over the desktop version. However, the first users would be active military members and had very specific needs from the app that the microcopy needed to reflect.
Scroll through the images below to view delivered course architecture, style guides, and app screens.
Saved for the company byredesigning available resources
Users enrolled in redesigned course
Average rating on both Google Play & Apple App Store