Hey, I'm Meg.
👋
I create content.
EXPERIENCE & PAST PROJECTS
Content Strategy
My content strategy experience has mostly been focused on content architecture. I've analyzed and organized content for all types of clients across industries, from biotech companies to music festivals to curriculum design.
I work closely with design teams as well as subject matter experts to ensure all strategy matches both client and user needs.
I've led various curriculum design projects ranging from subject specific courses for K12 schools, onboarding curriculum for corporate clients, as well as courses designed for enlisted military personnel.
I work closely with subject matter experts, editors, and digital content design teams to ensure that courses are properly structured and user friendly.
I was contracted by a branding agency to assist with content strategy for one of their clients, a large biotechnology company. I was responsible for a total content analysis and reorganization of their current site's massive content as well as editing content page by page.
I regularly collaborated with the lead designer to develop and improve usability for the site as well as the head copywriter from the client company to ensure appropriate voice and tone.
(New site goes live in 2021.)
UX & Microcopy
I am absolutely fascinated with microcopy and have crafted UX copy for mobile games, for websites, and for e-learning apps. Be sure to check out my featured articles on the UX Writing Hub for all things UX!
Featured: Screenshot of tutorial microcopy I wrote to give new players a fun way to explore the mechanics of the game. I worked side-by-side with the dev team to ensure the mechanics matched the content and that all popups fit the designated spaces while still being readable for all users.
Featured: Microcopy I developed for in-game power-ups available for players (both free and for purchase.) I worked closely with the Creative Director and UX Designer to ensure popups were clear and concise while still being fun and matching the game's tone and voice.
Story Narrative
Creating and developing narratives is one of my favorite tasks--no matter the client! I've drafted stories and worlds based on IPs for shipped mobile games as well as created brand new characters and narratives for (soon-to-be) published fiction novels. Story building is at the core of everything I do and love.
Featured: Story summary for an IP.My tasks included creating the entire narrative structure, maintaining the world and character story bible, collaborating with game/level designers to craft abilities and power-ups, and presenting narrative elements to dev & marketing teams.
Copywriting
From landing pages to press releases to entire websites, sometimes I feel like I've edited every type of digital content there is. And then a client will come along and give me a whole new challenge to conquer!
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